Fitness franchise expanding to Boulder

New York-based fitness franchise PVolve plans to open a studio in Boulder next summer. The expansion to a city already renowned for the fitness of its citizenry comes through a franchise agreement with local entrepreneur Allison Randal and was announced Aug. 27.

Pvolve, founded by Rachel Katzman in 2017, touts a workout method that pairs functional movement with resistance equipment.

The company previously announced plans for the first Pvolve studio in Colorado — slated to open late this year at 1610 Little Raven Street in Denver.

Randal, the Boulder franchisee, is a serial entrepreneur and consultant in the technology sector, and no stranger to health and fitness. When a car accident fractured her vertebra at the age of 13, she was advised by doctors that regular workouts would need to remain a part of her routine indefinitely to support her spine health. She discovered Pvolve in 2023 and soon after began exploring franchise opportunities.

“Pvolve’s methodology not only catered to my physical needs but seamlessly integrated into my daily life, improving my mobility, toning my body, and significantly elevating my overall lifestyle,” Randal said. “I knew I wasn’t the only one looking for a modality like that and couldn’t resist bringing the brand to Boulder so more people could experience its impact. If I could share one sentiment that sums up Pvolve’s value, it would be the franchise’s founding sentiment: “Break a sweat, not your body.”

Pvolve has studio locations in New York, Chicago, Los Angeles and franchises across the U.S. and Canada, with more than 40 locations in development. The company got a boost last year when Jennifer Aniston partnered with the brand.

Recently, Pvolve participated in a Lower Back Pain Clinical Study in collaboration with the University of Minnesota. The study revealed that 12 weeks of the Pvolve “Back Strengthening Series” significantly reduced lower back pain. 

“Nothing drives success in business like a passion and understanding for the industry, and that’s exactly what Allison brings to the table,” Pvolve President Julie Cartwright said of Randal. “Her first-hand experience with the Pvolve Method and drive to promote the longevity and well-being of the Boulder community is sure to make Pvolve a welcomed addition and an integral part of locals’ fitness routine.”

Pvolve also offers a streaming membership with more than 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps.