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National Ski Patrol, YoColorado team up for outdoor safety apparel
ColoradoBiz Staff //June 9, 2025//
National Ski Patrol. Photo courtesy of the National Ski Patrol.
National Ski Patrol. Photo courtesy of the National Ski Patrol.
National Ski Patrol, YoColorado team up for outdoor safety apparel
ColoradoBiz Staff //June 9, 2025//
LAKEWOOD, Colo. — The National Ski Patrol is teaming up with Golden-based apparel company YoColorado to launch a new line of co-branded clothing and accessories designed to promote outdoor safety through fashion.
In Brief:
- National Ski Patrol, YoColorado launch co-branded line
- Collection blends outdoor safety with retro-inspired style
- Portion of sales to support NSP education programs
- Debuted at GoPro Mountain Games, full launch in winter 2025
The partnership aims to fuse the National Ski Patrol’s legacy of rescue education with YoColorado’s retro-inspired outdoor style, creating what the organizations call a “safety meets style” campaign. A portion of all sales will benefit NSP’s outdoor safety and education programs.
“This isn’t just about looking good. It’s also about doing good,” said Stephanie Cox, CEO of the National Ski Patrol. “The synergy between NSP’s unwavering focus on safety and YoColorado’s fun-loving spirit perfectly captures the heart of the outdoor community.”
The co-branded apparel will be available to the public later this year, with early access offered to the organization’s 30,000 members. The product line will include seasonal collections of T-shirts, fleece, outerwear, hats and accessories built for year-round outdoor wear.
A preview of the collaboration debuted at the GoPro Mountain Games in Vail, showcasing the initial lineup of pieces that combine modern function with nostalgic flair.
Brad Miller, co-founder and managing partner of YoColorado, said the goal of the partnership is to broaden both brands’ reach while helping the National Ski Patrol deliver its safety message in a fun and accessible way.
“We’re honored to partner with such a legendary organization that keeps our slopes safe and open to adventure,” Miller said. “Together, we’re building a collection that honors mountain culture and brings good vibes from sidewalk to summit.”
The first full collection will be available nationwide in winter 2025 through YoColorado’s website, wholesale partners and its Golden storefront.
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