Coors and YoColorado launch retro winter collection

GOLDEN, Colo. — Coors Brewing Co. and YoColorado have announced a collaborative Winter 2025-26 collection that includes a limited-release retro ski powder suit, a custom cooler bag and a range of apparel and accessories celebrating the brands’ shared roots in Golden.

The Coors Banquet x YoColorado collection will debut in mid-December 2025. Inspired by YoColorado’s vintage aesthetic and Coors’ long Colorado heritage, the capsule features bold colors, mountain-inspired styling and designs meant to evoke classic Rocky Mountain culture.

“Both Coors and YoColorado trace their roots to Golden and share a deep love for the community and the Rocky Mountains that shaped us,” said Candace Hancock, marketing manager at Molson Coors Beverage Company. “This collaboration pays tribute to that shared hometown pride and the mountain nostalgia that inspires those who live for fresh air, good times and adventure.”

The centerpiece of the collection is the unisex Coors Banquet x YoColorado Ski Powder Suit, priced at $385. The piece blends retro ski style with modern performance features. It will be available in sizes XXS through XXL. The suit includes water-resistant materials, taped seams and insulated lining designed for warmth and comfort. The companies describe it as a statement piece for both the slopes and après ski gatherings.

Other items in the collection include Coors Banquet-branded beanies, retro hats and graphic apparel that highlight both brands’ ties to craftsmanship and outdoor adventure. A key item is the “Long Live Local” Cooler Bag, produced in partnership with Mountainsmith, another Golden-based brand known for durable outdoor gear.

The cooler holds six bottles or 12 cans of Coors beer along with snacks or other essentials and is designed for tailgates, mountain meetups or après-ski outings.

“We are stoked to partner with the legendary Coors on a collection that truly captures the nostalgia of the Rocky Mountains and the mountain culture that has shaped both of our businesses,” said Brad Miller, YoColorado co-founder and owner. “From the slopes to the lodge, these pieces are made to celebrate the legacy of wintertime in the Rockies and that first cold Coors Banquet shared with friends after a day on the mountain.”