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AT&T becomes official sponsor of University of Colorado athletics in Boulder
ColoradoBiz Staff //August 10, 2026//
AT&T becomes official sponsor of University of Colorado athletics in Boulder
ColoradoBiz Staff //August 10, 2026//
In Brief:
- AT&T named official wireless and wireline sponsor
- Sponsorship includes branding at Folsom Field
- Support for name, image and likeness initiatives
- Buffalo Sports Properties manages CU sponsorship
BOULDER, Colo. — AT&T has become the official wireless and wireline sponsor of the University of Colorado Athletics through an agreement secured by Learfield’s Buffalo Sports Properties.
The sponsorship includes branding on climate-controlled sideline benches at Folsom Field and digital advertising throughout CU athletic facilities. AT&T will also support name, image and likeness initiatives for CU student-athletes.
“This sponsorship helps support our student-athletes and their name, image and likeness dreams while also featuring AT&T throughout our facilities, including Folsom Field,” CU Athletic Director Fernando Lovo said.
AT&T was the presenting sponsor of CU’s Black & Gold Weekend from April 10-12. The event included youth and flag football games, a high school coaches summit and the annual Black & Gold scrimmage. More than 4,000 fans were invited onto the field after the game for autographs and photos with players.
Buffalo Sports Properties manages sponsorship agreements and multimedia rights for CU Athletics.
