Photo courtesy of the Colorado Tourism Office.
Photo courtesy of the Colorado Tourism Office.
ColoradoBiz Staff //October 17, 2025//
DENVER (Oct. 17, 2025) — The Colorado Tourism Office has named four new participants for its Accessible Travel Program as part of the state’s effort to expand inclusive tourism opportunities.
Snowmass Tourism and the Aspen Chamber Resort Association, the Town of Mountain Village, Visit Durango and Visit Estes Park were selected to join the initiative, which promotes accessibility in partnership with Wheel the World, a travel platform that specializes in accessible tourism.
“Through the Accessible Travel Program, Colorado is showing the nation what inclusive travel can look like when accessibility is built into every experience,” said Lt. Gov. Dianne Primavera. “These communities are setting a powerful example that everyone, residents and visitors alike, deserves to explore the beauty and amazing opportunities across Colorado.”
The announcement follows a September travel week co-hosted by the Colorado Tourism Office and Wheel the World to highlight accessibility across the state. The multi-day retreat brought together more than 20 accessibility advocates, journalists, influencers and tourism leaders for adaptive outdoor adventures, cultural experiences and discussions on inclusive travel.
“Colorado is committed to creating a welcoming and accessible environment for our visitors and residents who want to explore the beauty and experiences our state has to offer,” said Eve Lieberman, executive director of the Colorado Office of Economic Development and International Trade. “Through the Accessible Travel Program, the Colorado Tourism Office is leading the way in making travel more inclusive and strengthening Colorado’s reputation as a destination for all.”
The program provides participating destinations with on-site accessibility assessments, specialized hospitality training and marketing support to promote “Destination Verified” accessible sites on Wheel the World’s platform and colorado.com. Verified businesses also earn a digital accessibility badge.
Last year, Glenwood Springs, Pueblo and Beaver Creek completed the program, leading to 70 tourism sites achieving Destination Verified status. Those sites include attractions, restaurants, hotels, trails and gondolas. During the September event, Denver also received its Destination Verified accessibility designation.
“The Accessible Travel Program showcases Colorado’s commitment to removing barriers and creating more accessible experiences for all visitors,” said Colorado Tourism Office Director Timothy Wolfe. “By fostering greater connection and new opportunities for travelers, we also strengthen local tourism economies. That’s a win for visitors and a win for the Colorado communities that welcome them.”
The initiative is part of the state’s 10-year Colorado Destination Stewardship Strategic Plan, which focuses on enhancing responsible and inclusive tourism through collaboration with more than 1,000 stakeholders statewide.
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