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Colorado tourism adapts to travel shifts with new strategies
Colorado tourism office shifts strategy to capture last-minute travelers and boost off-mountain experiences amid changing travel patterns and international ties.
Colorado digital passports launch for 2026 travel rewards
Colorado launches three 2026 digital passports offering United travel rewards and encouraging visits to destinations across all 64 counties.
Colorado Tourism Office awards $222k in tourism grants
The Colorado Tourism Office awarded $222,456 in Tourism Management Grants to 13 communities to improve visitor experiences and strengthen local tourism economies.
Colorado plans dual 150th and 250th anniversary celebrations
Colorado launches major initiatives for its 150th statehood anniversary and the nation’s 250th, including digital passports, events, and statewide community programs.
Colorado expands digital passport program statewide
Colorado expands its Digital Passport Program with new mountain town, arts and culture, and winter passports that boost tourism, engagement, and local businesses.
Governor’s Awards honor Colorado tourism leaders
The Colorado Tourism Office honored seven individuals and four organizations for innovation, stewardship, and excellence in the state’s $28.5B tourism industry.
Colorado funds Rocky Mountain Park visitor centers
Colorado is funding two Rocky Mountain National Park visitor centers to stay open during the federal shutdown, supporting tourism and local economies.
Colorado expands accessible travel program statewide
The Colorado Tourism Office added four destinations to its Accessible Travel Program, advancing inclusive tourism and accessibility across the state.
Colorado to celebrate 150th with statewide drone shows
Colorado will mark its 150th anniversary with statewide drone shows and a Denver holiday spectacular, part of the America 250 - Colorado 150 initiative.
Colorado Tourism Office launches Colorado Concierge AI travel assistant
The Colorado Tourism Office debuts Colorado Concierge, an AI-powered travel assistant offering instant tips, custom itineraries and local recommendations.
