Crunch Fitness expands Denver-area presence with four new gyms

Crunch Fitness franchisee Fit Fusion plans to open four gyms in the Denver area, including locations in Denver, Westminster, Wheat Ridge and Northglenn.

Crunch Hampden at 7400 E. Hampden Avenue in Denver, Crunch 92nd & Wadsworth at 9180 Wadsworth Parkway in Westminster and Crunch Wheat Ridge at 4260 Wadsworth Boulevard are expected to open this winter and early next year. Crunch North Glenn at 500 E. 120th Avenue in Northglenn is planned for a future opening.

The $5 million project will feature the Crunch 3.0 gym design, which includes cardio and strength training areas, Olympic lifting platforms, personal training, group fitness classes, Power Half Hour Circuit Training and HIITZone training areas.

The locations will also include Crunch Reform Pilates studios for Elite members, along with TRX classes, Hot Yoga, Hot Pilates and recovery amenities such as HydroMassage beds, red light therapy, cryotherapy, tanning, sauna and stretching areas. Kids Crunch babysitting services will also be available.

Once open, the four gyms will bring Fit Fusion’s total in the Western region to 12 clubs. The company currently operates 17 locations nationwide, including two recently acquired gyms in Colorado Springs. The company also plans to move its North Colorado Springs location to a new facility at 5085 N. Academy Blvd. with a Crunch 3.0 upgrade.

“Denver is one of the most health-conscious cities in the country, and we are excited to plant roots in four communities in the area,” said Mike Goodsell, chief strategy and development officer at Fit Fusion.

Pre-sales for Crunch Hampden and Crunch 92nd & Wadsworth will begin this fall. The first 500 founding members will receive $1 enrollment, one month free and Crunch merchandise. The company also plans to offer 10 free one-year memberships through a presale contest.

The new locations are hiring general managers, member services representatives, group fitness instructors and personal trainers.

Crunch Fitness operates more than 550 gyms worldwide and serves 3.5 million members across 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico and India. The company was ranked No. 2 in the fitness category and No. 20 overall in Entrepreneur’s Franchise 500 rankings.