The Sensory Store launches in Mesa County with Rural Jump-Start support

MESA COUNTY — The Sensory Store LLC, a retail business focused on products for individuals with autism and sensory processing disorders, will launch operations in Mesa County with support from Colorado’s Rural Jump-Start program, state officials announced Tuesday.

The business plans to open a brick-and-mortar location and an e-commerce platform serving customers in western Colorado and eastern Utah. It will offer products such as tactile learning aids and sensory play equipment for families, caregivers, therapists, schools and health care providers.

The company will receive $15,000 in grant funding through the program. Eligible employees will also receive a state personal income tax exemption tied to the initiative, which is designed to support job creation and economic development in rural areas.

Profits from the business will support The Arc Mesa County, a Grand Junction nonprofit that advocates for individuals with intellectual and developmental disabilities.

“The Sensory Store is far more than a place to shop,” said Lincoln Folkers, executive director of The Arc Mesa County. “This store will bring our community a space where individuals of every ability can explore products that work for them.”

The Rural Jump-Start program supports businesses in economically distressed counties by offering incentives and partnerships with local institutions. Colorado Mesa University is serving as the sponsoring entity, working with the company on internships, research opportunities and student engagement.

“The Sensory Store presents an excellent opportunity to connect CMU students with a unique business experience,” said Tom Benton, director of the Maverick Innovation Center at the university.

Grand Junction Economic Partnership supported the company’s application to the program.

“The Sensory Store’s presence in Grand Junction will provide needed support to individuals throughout Mesa County,” said Curtis Englehart, executive director of the partnership.

State officials said the program aims to diversify local economies while supporting new businesses and workforce development across rural Colorado.