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Made in Colorado: Reroot Outdoors makes custom bike bags in Boulder
Eric Peterson //April 21, 2026//
Courtesy of Root Outdoors
Courtesy of Root Outdoors
Made in Colorado: Reroot Outdoors makes custom bike bags in Boulder
Eric Peterson //April 21, 2026//
This article appeared in the Spring 2026 issue of ColoradoBiz titled “Made in Colorado: Reroot Outdoors.”
A self-described “recovering engineer,” Shan Wo is a longtime mountain biker. “I also use my bike as my main form of transportation,” she says. “I love riding bikes.”
In Brief:
- Shan Wo sews all bike bags herself at Phoenix Asylum
- Reroot Outdoors bike bags priced between $70 and $300
- Founder Shan Wo balances sewing with library and farm work
- Bags are custom-made to order in Boulder
Wo started making bicycle bags for herself and friends before the COVID-19 pandemic, then started selling them in 2020. As of 2026, she sews all of the bags herself at Phoenix Asylum, a makerspace in Boulder. “Everything’s custom and made to order,” says Wo. “I probably communicate directly with every single one of my customers.”
Reroot was Wo’s full-time job for several years, but she now splits her time between sewing bike bags and working the stacks at the Boulder Public Library and the fields at Wild Wellspring Farm. “I needed a little bit more variety, so now I’m back to doing it part-time,” says Wo.
- Bags: $70 to $300
- Made by Reroot Outdoors, Boulder
- www.rerootoutdoors.com
